Welcome to the Edentify blog

Here are some thoughts, ideas and insights from the Edentify team we post from time to time.

AI in Research

AI in Research

  • November 02, 2018

At Edentify we're always on the lookout for ways to do research better. We know from experience that some of our richest insights come when people are given the opportunity to express themselves, either through their own written words or through images. These types of responses provide a deeper...

Are you getting everything you can from your Net Promoter Score?

Are you getting everything you can from your Net Promoter Score?

  • February 01, 2017

For many organisations, the Net Promoter Score (NPS) is a critical measure of customer experience and satisfaction. NPS is a measurement of advocacy, asking customers how likely they would be, on a scale from zero to ten, to recommend that company to others. Yet we often see companies wasting...

We unearthed Australia's favourite brands – and they’re not all what you'd expect

We unearthed Australia's favourite brands – and they’re not all what you'd expect

  • September 07, 2016

It seems like a simple question: what is your favourite brand, and why? It’s one that Edentify has been asking people as they sign up to our online research community for several years. But understanding the answers is not a simple task. It’s an open-ended question we have asked to...

CMO Magazine – using data analytics to gauge customer feedback

CMO Magazine – using data analytics to gauge customer feedback

  • July 13, 2015

CMO Magazine have published an article featuring Edentify and how we used our data discovery service to help gauge and understand customer feedback. In brief, a challenge was presented to us recently by one of our clients, Bankwest. The bank was looking for a way to make sense of the previously...