Blog

Check our blog for the results from studies we have undertaken plus the latest thinking on approaches to research

November 02nd, 2018
AI in Research

At Edentify we're always on the lookout for ways to do research better. We know from experience that some of our richest insights come when people are given the opportunity to express themselves, either through their own written words or through images. These types of responses provide a deeper...

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February 01st, 2017
Are you getting everything you can from your Net Promoter Score?

For many organisations, the Net Promoter Score (NPS) is a critical measure of customer experience and satisfaction. NPS is a measurement of advocacy, asking customers how likely they would be, on a scale from zero to ten, to recommend that company to others. Yet we often see companies wasting...

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September 07th, 2016
We unearthed Australia's favourite brands – and they’re not all what you'd expect

It seems like a simple question: what is your favourite brand, and why? It’s one that Edentify has been asking people as they sign up to our online research community for several years. But understanding the answers is not a simple task. It’s an open-ended question we have asked to...

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July 13th, 2015
CMO Magazine – using data analytics to gauge customer feedback

CMO Magazine have published an article featuring Edentify and how we used our data discovery service to help gauge and understand customer feedback. In brief, a challenge was presented to us recently by one of our clients, Bankwest. The bank was looking for a way to make sense of the previously...

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