Will Amazon bring some welcome competition to Australian supermarkets?
The recent news that Amazon is considering a move into the Australian grocery market was a bit of a surprise to the Edentify team. So what would Australians make of this, and will they give Amazon supermarkets a try? We decided to ask our online research panel, Caféstudy, so we put the question to Caféstudy’s Facebook followers to find out.
For many people, the emergence of another rival to Coles and Woolworths in Australia is welcome. Amazon brings with it a trusted brand and expertise in home delivery that sets it apart from the competition. For shoppers, Amazon means lower prices and better choice.
However, while there is a definite opportunity for Amazon, there are a number of questions and concerns that it will need to address to be successful.
Firstly, Amazon will need to convince grocery shoppers that it can provide high quality fresh fruit and vegetables. There are questions about whether Amazon’s capabilities with packaged goods can transfer to fresh food.
Secondly, having Australian made and grown products is very important to many shoppers. Currently this is not something that Amazon is known for, however a serious commitment to support Australian farmers and companies would be a major advantage.
Finally, while Australian products are essential, part of the appeal of Amazon groceries is that they could supply international products and brands that are difficult to buy in Australia. Supplying these would be a great opportunity for Amazon to provide Australian shoppers with something that no-one else can.
Clearly Australian grocery shopper are in a mood for change – and Amazon is well placed to give them what they want.
Our latest thinking
Why brand goodness is important
In a trend that has emerged over the past few years, more and more brands are jostling to position themselves not just as products and services, but as responsible citizens. At the same time, consumers have become more focused on the impact that the brands they purchase have on the world, whether...Read more
COVID-19 and the Great Resignation
The COVID-19 pandemic turned many aspects of our lives upside down. One of the biggest disruptions was to how we worked.Frontline workers bore the brunt putting in shift after shift in our busy hospitals, supermarkets and essential services.Those who work in hospitality, retail and tourism among...Read more
Is the Australian Dream still a reality?
One of the hottest issues of the 2022 election was home ownership. All sides of politics put forward new policies to address calls to make buying a house more achievable.This issue is nothing new: buying a home has been a hot topic on Edentify’s Café Chat for a while now. We asked...Read more
There is a lot of talk in the marketing world about brand purpose: the reason for being that goes beyond just selling a product or service.There is no doubt that a lot of people prefer brands that behave as good corporate citizens. In a recent study, we found that 3 out of 4 Australians prefer to...Read more