New research from Edentify reveals Australia’s changing attitudes to IPTV + online TV platforms
Published July 13th, 2015
The number of Australians watching IPTV is growing, according to a new report by research company Edentify, which found 48% of people watched a TV program or movie online in the past month.
Edentify’s new report: ‘IPTV in Australia: Attitudes and Viewing Habits’ has revealed more people are tuning in to IPTV and online TV platforms as the barriers to entry decline and awareness of the services increases.
The number of people who watched online TV and would try it again grew from 34% to 41% during the first half of 2014. Conversely the number of people who rejected the services after watching online TV dropped from 10% to just 4%.
Our latest thinking
Voice of the Customer gives customers a voice. But what questions should we ask them?
There is one topic that is guaranteed to come up in every discussion I have had with a client looking to measure their customer satisfaction: what question should we ask?My answer is usually (like so often in market research): well, it depends.For many years, the common wisdom suggested that Net...
Read more
Sample Quality Counts
Good quality sample – making sure you are talking to the right people – is a fundamental of good research. It's the first step in ensuring good quality research and without it, our data is meaningless, or worse, misleading.This is not just an issue when using a research panel –...
Read more
Winning with Sponsorships
Sporting sponsorship is big business. Hundreds of millions of dollars are spent each year in Australia alone on sponsorship of professional sporting clubs. But what impact does it have, and what should clubs, and brands, look for when thinking about sponsorship?Edentify's Sporting Pulse talked to...
Read more
NRL's Battle for Members
The Australian football market is one of the most cluttered in the world, with 4 codes – the big guns (NRL/rugby league, AFL) and the challengers (soccer/football, rugby union) all competing for fans.Even beyond this battle for fans is the challenge of building club membership. It's a...
Read more