Life in isolation has challenged all of us to adapt to the current state of abnormality. We asked our Cafestudy community how they have been impacted by the lockdown and what they were doing to adapt to it. It has been revealed that while change is compulsory, using isolation as an opportunity is optional.

Changes

All of us have had to make changes during this period, with the two biggest changes coming in the form of employment arrangements and social interactions.

Those still with their jobs have adapted well to working from home, as technology is being relied upon even more so, with the increased usage of Zoom, Slack and other communication tools. Unfortunately, many have had their work hours reduced or have even lost their jobs.

Easter was very different this year. A day that is usually spent with loved ones, Easter became a reminder for many that those big family gatherings will have to be put on hold for the time being.

Opportunities

Many have seen their time in isolation as an opportunity. Technology has allowed for us to resume many activities such as exercising or talking with friends/family, while being able to learn new skills such as learning languages or learning new recipes in the privacy of our own homes. Others have used their time in isolation to complete projects around the house, such as renovations or gardening.

Adapting to change

When forced to adapt people have been inventive, opened their eyes to new opportunities and structured their lives to be the most productive within constraints/confines. Brands and businesses can learn a lot from how everyday people are coping with this new normal. It is becoming obvious which businesses are ahead of the curve and which are desperately playing catch up or keeping their heads buried in the sand. This is not a time for 'Business as usual’.