Life in Isolation April 24, 2020

Life in Isolation

Life in isolation has challenged all of us to adapt to the current state of abnormality. We asked our Cafestudy community how they have been impacted by the lockdown and what they were doing to adapt to it. It has been revealed that while change is compulsory, using isolation as an opportunity is optional.


All of us have had to make changes during this period, with the two biggest changes coming in the form of employment arrangements and social interactions.

Those still with their jobs have adapted well to working from home, as technology is being relied upon even more so, with the increased usage of Zoom, Slack and other communication tools. Unfortunately, many have had their work hours reduced or have even lost their jobs.

The situation has forced me to take a step back and live a bit of a 'slower' life (as I have no job anymore).

I’m one of the lucky ones. I'm on a temporary work contract until the end of June and I am able to work from home. I'd feel a lot more comfortable if I had a permanent job, but any work at the moment is a plus.

Easter was very different this year. A day that is usually spent with loved ones, Easter became a reminder for many that those big family gatherings will have to be put on hold for the time being.

I miss catching up with friends and family.

Not being able to visit my elderly Mum, who has congestive heart failure, has been the most difficult thing to deal with.


Many have seen their time in isolation as an opportunity. Technology has allowed for us to resume many activities such as exercising or talking with friends/family, while being able to learn new skills such as learning languages or learning new recipes in the privacy of our own homes. Others have used their time in isolation to complete projects around the house, such as renovations or gardening.

I’ve taken up my Spanish lessons again.

I am following exercise routines such as Activ8 on Zoom.

Adapting to change

When forced to adapt people have been inventive, opened their eyes to new opportunities and structured their lives to be the most productive within constraints/confines. Brands and businesses can learn a lot from how everyday people are coping with this new normal. It is becoming obvious which businesses are ahead of the curve and which are desperately playing catch up or keeping their heads buried in the sand. This is not a time for 'Business as usual’.

Being adaptable & flexible has allowed me to accept the situation as it is.

In addition to not working and not living in our own home, we have had to adapt to the limitations of what we have with us.

Our latest thinking

September 17th, 2021
Brand Goodness

There is a lot of talk in the marketing world about brand purpose: the reason for being that goes beyond just selling a product or service.There is no doubt that a lot of people prefer brands that behave as good corporate citizens. In a recent study, we found that 3 out of 4 Australians prefer to...

Read more
July 20th, 2021
Are you ready to DIY?

One of the big trends we’ve seen in recent years is do-it-yourself market research. Survey platforms and research panels have opened up to provide easy access to anyone who wants to run a survey. It’s democratised a lot of the research world and has caused concern for some...

Read more
May 06th, 2021
Voice of Australia: A Youth Perspective

It’s no secret that the past 12 months have been challenging for many Australians. As 2021 rolls on and glimpses of a post-Covid world emerge, there are many questions about how people will bounce back. The latest instalment of Edentify’s Voice of Australia research series has...

Read more
May 04th, 2021
What makes a 'good brand'?

In recent years, the role of companies in society has slowly been evolving. Beyond delivering valuable products and/or services for consumers, brands are now trying to be 'good'. To see what consumers believe a good brand to be, we asked our dedicated research community what attributes they...

Read more