Travel Plans on Hold
*This research was conducted over the last two weeks. Updates to travel restrictions are changing on a daily and even hourly basis.
Covid-19 has had an immense impact on the travel industry, with significant declines in both international and domestic passengers travelling through Sydney Airport. According to the Australian Financial Review, February saw a decrease of 17% and 4.5% of international and domestic passengers respectively for Sydney Airport.
Declines in the travel industry are only going to snowball, as Prime Minister Scott Morrison continues to introduce stricter international travelling restrictions for Australians, along with stricter social distancing restrictions. We conducted qualitative research with members of our Caféstudy community to better understand how their international travel plans are being impacted and what it means for the travel industry.
Understandably, the vast majority of members are very concerned about travelling during such uncertain times, with the Caféstudy community cancelling their flights and accommodation planned for the immediate future. The immediate future looks dire for the travel industry. However, there are some positive signs for the travel industry going forward, with many indicating that they intend on travelling once they feel confident it is safer to do so.
We were booked to go on a cruise next month, that is now on hold.
I have a few trips booked and paid for this year interstate, Europe and Indonesia, I am monitoring the situation at the moment.
I have travel plans to China next month and I am currently trying to cancel them. It’s a tour around China and a cruise from Shanghai to Japan. I would prefer not to go over that way until later in the year.
We are very stressed about it. We have a trip to Greece booked in 4 weeks time. We are both 60ish so are seriously considering cancelling or rescheduling for next year. Will it have settled by then?
With so much uncertainty, and with the situation changing so quickly, businesses must continue to communicate with customers. Social media allows a direct connection between brands and their customers, and is a powerful tool to help ease customers’ concerns and confusion around safety and refunds/cancellations.
It is also important to keep looking forward. While travel plans are on hold for now, once the crisis eases, people are expecting to reschedule and reorganise their holidays. Providing confidence and flexibility now will pay dividends in the future.
Our latest thinking
Why brand goodness is important
In a trend that has emerged over the past few years, more and more brands are jostling to position themselves not just as products and services, but as responsible citizens. At the same time, consumers have become more focused on the impact that the brands they purchase have on the world, whether...Read more
COVID-19 and the Great Resignation
The COVID-19 pandemic turned many aspects of our lives upside down. One of the biggest disruptions was to how we worked.Frontline workers bore the brunt putting in shift after shift in our busy hospitals, supermarkets and essential services.Those who work in hospitality, retail and tourism among...Read more
Is the Australian Dream still a reality?
One of the hottest issues of the 2022 election was home ownership. All sides of politics put forward new policies to address calls to make buying a house more achievable.This issue is nothing new: buying a home has been a hot topic on Edentify’s Café Chat for a while now. We asked...Read more
There is a lot of talk in the marketing world about brand purpose: the reason for being that goes beyond just selling a product or service.There is no doubt that a lot of people prefer brands that behave as good corporate citizens. In a recent study, we found that 3 out of 4 Australians prefer to...Read more