We're a full-service market research agency, combining:
A team of experienced and curious researchers here to design and manage your research and bring the results to life
A unique and innovative technology platform designed to do research better and faster
Giving us the capabilities to take on any kind of custom research from quick, ad-hoc surveys to large scale trackers and strategic projects
Our latest thinking
Sample Quality Counts
Good quality sample – making sure you are talking to the right people – is a fundamental of good research. It's the first step in ensuring good quality research and without it, our data is meaningless, or worse, misleading.This is not just an issue when using a research panel –...
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Winning with Sponsorships
Sporting sponsorship is big business. Hundreds of millions of dollars are spent each year in Australia alone on sponsorship of professional sporting clubs. But what impact does it have, and what should clubs, and brands, look for when thinking about sponsorship?Edentify's Sporting Pulse talked to...
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NRL's Battle for Members
The Australian football market is one of the most cluttered in the world, with 4 codes – the big guns (NRL/rugby league, AFL) and the challengers (soccer/football, rugby union) all competing for fans.Even beyond this battle for fans is the challenge of building club membership. It's a...
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AI or Authentic Insights
As a market researcher, one of my roles has been to train colleagues and clients in how to generate deep, useful insights. Anyone who has worked in research knows that getting beyond the data and identifying meaning is a critical skill and what sets insight apart from simple information. It...
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