We're a full-service market research agency, combining:
A team of experienced and curious researchers here to design and manage your research and bring the results to life
A unique and innovative technology platform designed to do research better and faster
Giving us the capabilities to take on any kind of custom research from quick, ad-hoc surveys to large scale trackers and strategic projects
Our latest thinking
Improve Your Customer Experience with Voice of the Customer Research
Whether you have an existing VoC program in place, or you are looking to start one, it’s not always easy to know what to do. Here are a few tips to point you in the right direction:1. Ask the Right QuestionsIt all starts with the questions you ask. If you only focus on "How satisfied are...
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Voice of the Customer gives customers a voice. But what questions should we ask them?
There is one topic that is guaranteed to come up in every discussion I have had with a client looking to measure their customer satisfaction: what question should we ask?My answer is usually (like so often in market research): well, it depends.For many years, the common wisdom suggested that Net...
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Sample Quality Counts
Good quality sample – making sure you are talking to the right people – is a fundamental of good research. It's the first step in ensuring good quality research and without it, our data is meaningless, or worse, misleading.This is not just an issue when using a research panel –...
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Winning with Sponsorships
Sporting sponsorship is big business. Hundreds of millions of dollars are spent each year in Australia alone on sponsorship of professional sporting clubs. But what impact does it have, and what should clubs, and brands, look for when thinking about sponsorship?Edentify's Sporting Pulse talked to...
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