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We use innovative, agile research methodologies and technology to deliver data and insights when you need it.


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Edentify Blog

Technology in Research

Here at Edentify, we’re always looking for new and better ways to conduct research. Emerging technologies being used in studies is something we’ve seen steadily grow in the market research industry of late. To better understand perceptions and attitudes toward these technologies, we...

Google, Facebook, and the News media bargaining code

Last Thursday, Parliament passed The Treasury Laws Amendment (News Media and Digital Platforms Mandatory Bargaining Code) Bill 2021. The bill has caused quite a stir of late, mainly because as part of this news bargaining code, the Australian government is making tech giants Google and Facebook...

Social Media vs. Social Interaction

In 2018, research revealed social media is most effective in tackling loneliness when it is used to enhance existing relationships, or forge new meaningful connections. On the other hand, it is counterproductive if used as a substitute for real-life social interaction. We posed the question to...

Gambling During Lockdown

The Australian Institute of Family Studies recently completed a survey of 2,000 active gamblers to understand how their behaviour and/or attitudes toward gambling changed during COVID-19 lockdowns. Almost 1 in 3 survey participants signed up for a new online betting account during COVID-19, and 1...