We give you the confidence to make the right decisions

Quantitative and qualitative research to help you understand
people's attitudes, opinions, and behaviours

SINCE 2000

We're a full-service market research agency, combining:

A team of experienced and curious researchers here to design and manage your research and bring the results to life

A unique and innovative technology platform designed to do research better and faster

Giving us the capabilities to take on any kind of custom research from quick, ad-hoc surveys to large scale trackers and strategic projects

about

Our latest thinking

August 05th, 2022
COVID-19 and the Great Resignation

The COVID-19 pandemic turned many aspects of our lives upside down. One of the biggest disruptions was to how we worked.Frontline workers bore the brunt putting in shift after shift in our busy hospitals, supermarkets and essential services.Those who work in hospitality, retail and tourism among...

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May 25th, 2022
Is the Australian Dream still a reality?

One of the hottest issues of the 2022 election was home ownership. All sides of politics put forward new policies to address calls to make buying a house more achievable.This issue is nothing new: buying a home has been a hot topic on Edentify’s Café Chat for a while now. We asked...

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September 17th, 2021
Brand Goodness

There is a lot of talk in the marketing world about brand purpose: the reason for being that goes beyond just selling a product or service.There is no doubt that a lot of people prefer brands that behave as good corporate citizens. In a recent study, we found that 3 out of 4 Australians prefer to...

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July 20th, 2021
Are you ready to DIY?

One of the big trends we’ve seen in recent years is do-it-yourself market research. Survey platforms and research panels have opened up to provide easy access to anyone who wants to run a survey. It’s democratised a lot of the research world and has caused concern for some...

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