Blog

Check our blog for the results from studies we have undertaken plus the latest thinking on approaches to research

September 09th, 2016
Where to now in the supermarket war?

Click and collect, new entrants from overseas and price wars prompted by increasingly price conscious consumers. The supermarket category has been shaken up in recent years, and Edentify wanted to find out what today's grocery shopper thinks. By tapping into the views of our Caféstudy...

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July 13th, 2015
Has mobile viewing and interaction changed the way consumers watch sport?

This month we asked our panel of consumers about how they watch sport, and if this has changed. With the rise in mobile viewing and predictions that it will more than double over the next few years, we wondered what our panel was doing, and how and if their sports viewing habits were...

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July 13th, 2015
To Twitter or not to Twitter?

According to the 2013 Yellow Social Media Report by Sensis, 15% of Australia’s social media users are on Twitter. This compares to 95% of social media users who are on Facebook. Given that Facebook is only 2 years older than Twitter, we wondered why it has not caught on in the same way....

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