Welcome to the Edentify blog

Here are some thoughts, ideas and insights from the Edentify team we post from time to time.

Australian Made

Australian Made

  • June 23, 2020

Australian Made has introduced a new advertising campaign, using the slogan “It’s never been more important to buy Australian than right now”. Here at Edentify, we wanted to see if this sentiment was echoed across the community. We conducted qualitative research to determine if...

Covid-19 worries: Me and Us

Covid-19 worries: Me and Us

  • March 26, 2020

It’s no surprise that a lot of people are worried about the current Covid-19 situation. This week at Edentify we conducted online qualitative research to try to break this down and understand exactly what these concerns are. This research has revealed that, while immediate and personal...

How much choice is too much?

How much choice is too much?

  • June 05, 2017

How much choice is too much? The Australian supermarket category is one that always generates a strong response from our Caféstudy community. So when we asked them to tell us what they thought about the recent news of Coles and Woolworths reducing the number of brands because their...

Will Amazon bring some welcome competition to Australian supermarkets?

Will Amazon bring some welcome competition to Australian supermarkets?

  • December 06, 2016

The recent news that Amazon is considering a move into the Australian grocery market was a bit of a surprise to the Edentify team. So what would Australians make of this, and will they give Amazon supermarkets a try? We decided to ask our online research panel, Caféstudy, so we put the...

Where to now in the supermarket war?

Where to now in the supermarket war?

  • September 09, 2016

Click and collect, new entrants from overseas and price wars prompted by increasingly price conscious consumers. The supermarket category has been shaken up in recent years, and Edentify wanted to find out what today's grocery shopper thinks. By tapping into the views of our Caféstudy...

Rating the Health Star Ratings

Rating the Health Star Ratings

  • May 06, 2016

Much has been said recently about the government’s health star ratings on packaged foods in Australian supermarkets. These have been in place for a while now and we wanted to know what Australians think of them. So we asked the Caféstudy panel for their views. Many of our...

Allergies and food intolerance – how they affect shopping

Allergies and food intolerance – how they affect shopping

  • July 13, 2015

According to our panel, consumers with food allergies and intolerances have their work cut out when it comes to food shopping. Trying to avoid ingredients and keep the cost down are the two big issues they face. Grocery shopping for this group is more time consuming because of the level of...

How do people plan to cut the cost of living?

How do people plan to cut the cost of living?

  • July 13, 2015

With the budget looming and the high chance that consumers will face increased taxes or benefit cuts, we wondered what steps people would take when faced with less money? What would be the first things to go? We asked this question with the objective of finding out what consumers considered to...

When, where and how did consumers do their Xmas shopping?

When, where and how did consumers do their Xmas shopping?

  • July 13, 2015

This month’s question to our panel was how, when and where do you do your Christmas shopping? There has been much written recently about how Christmas shopping is moving online and the number of shoppers doing so is increasing each year. Predictions this year are for record levels of...