Blog

Check our blog for the results from studies we have undertaken plus the latest thinking on approaches to research

April 23rd, 2018
Not all samples are created equal

One of the most important assets of a market researcher is the people that are used for research. Whether they are quantitative survey respondents or qualitative participants, research will fail if the people and responses are not of the highest quality. Yet this is one area where much of the...

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September 21st, 2017
Is a branded research community right for you?

One of the trends in market research over the past few years has been the rise of the online market research community. A number of brands have built their own communities to allow them to conduct research regularly and to gauge opinion even on small issues. For some, this can be a great idea....

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