Here are some thoughts, ideas and insights from the Edentify team we post from time to time.
The term “generation gap” is sometimes a cliché, however new research conducted here at Edentify shows that not only is the generation gap alive and well, it also goes a long way to explaining the division and conflict in social and political discussions today. The Edentify...
Recently we asked our Caféstudy members to discuss one of the biggest topics around: climate change. In particular, we wanted to know what people are doing day to day to help address the climate change issue. This prompted a huge response with some surprising revelations. What is clear is...
At Edentify we're always on the lookout for ways to do research better. We know from experience that some of our richest insights come when people are given the opportunity to express themselves, either through their own written words or through images. These types of responses provide a deeper...
One of the most important assets of a market researcher is the people that are used for research. Whether they are quantitative survey respondents or qualitative participants, research will fail if the people and responses are not of the highest quality. Yet this is one area where much of the...
If your brand tracker is not working as well as it used to, or if you don't have one at all, it's time build a tracker that will set your brand up to grow. Brand tracking has faced something of a crisis recently. Many trackers retain some of the relics of methodologies past. They are often too...
It seems like a simple question: what is your favourite brand, and why? It’s one that Edentify has been asking people as they sign up to our online research community for several years. But understanding the answers is not a simple task. It’s an open-ended question we have asked to...
Edentify’s latest research into internet TV viewing among our Caféstudy community has shown an increasing use of ad-blockers as viewers attempt to watch programs uninterrupted. The IPTV in Australia tracking study interviews 600 people Australia-wide every quarter via an online...
Edentify has been carrying out research into IPTV usage in Australia since the beginning of 2014, with the aim of providing information on people’s attitudes and usage of IPTV content and services in a rapidly changing market. IPTV in the context of this study is defined as: Programs that...
If you want to know how this whole Internet Protocol TV thing in Australia is going to shake out, look to the pioneering audience of the space for the clues. That’s the call from research outfit Edentify, which has released a new study into IPTV habits in Australia that it has been...
The number of Australians watching IPTV is growing, according to a new report by research company Edentify, which found 48% of people watched a TV program or movie online in the past month. Edentify’s new report: ‘IPTV in Australia: Attitudes and Viewing Habits’ has revealed...
A dial-up modem connected to a chunky desktop computer used to be the only way we could make use of the Internet in our homes. Today, we have smartphones, tablets, smart TVs and even smart refrigerators to surf the net on. With all these choices, we were interested to find out how people are...