Welcome to the Edentify blog

Here are some thoughts, ideas and insights from the Edentify team we post from time to time.

The Generation Gap that Divides Australia

The Generation Gap that Divides Australia

  • December 11, 2019

The term “generation gap” is sometimes a cliché, however new research conducted here at Edentify shows that not only is the generation gap alive and well, it also goes a long way to explaining the division and conflict in social and political discussions today. The Edentify...

What people are doing day to day to address climate change

What people are doing day to day to address climate change

  • March 26, 2019

Recently we asked our Caféstudy members to discuss one of the biggest topics around: climate change. In particular, we wanted to know what people are doing day to day to help address the climate change issue. This prompted a huge response with some surprising revelations. What is clear is...

AI in Research

AI in Research

  • November 02, 2018

At Edentify we're always on the lookout for ways to do research better. We know from experience that some of our richest insights come when people are given the opportunity to express themselves, either through their own written words or through images. These types of responses provide a deeper...

Not all samples are created equal

Not all samples are created equal

  • April 23, 2018

One of the most important assets of a market researcher is the people that are used for research. Whether they are quantitative survey respondents or qualitative participants, research will fail if the people and responses are not of the highest quality. Yet this is one area where much of the...

Is it time to transform your brand tracking?

Is it time to transform your brand tracking?

  • September 16, 2016

If your brand tracker is not working as well as it used to, or if you don't have one at all, it's time build a tracker that will set your brand up to grow. Brand tracking has faced something of a crisis recently. Many trackers retain some of the relics of methodologies past. They are often too...

We unearthed Australia's favourite brands – and they’re not all what you'd expect

We unearthed Australia's favourite brands – and they’re not all what you'd expect

  • September 07, 2016

It seems like a simple question: what is your favourite brand, and why? It’s one that Edentify has been asking people as they sign up to our online research community for several years. But understanding the answers is not a simple task. It’s an open-ended question we have asked to...

Ad-blockers on the rise

Ad-blockers on the rise

  • June 23, 2016

Edentify’s latest research into internet TV viewing among our Caféstudy community has shown an increasing use of ad-blockers as viewers attempt to watch programs uninterrupted. The IPTV in Australia tracking study interviews 600 people Australia-wide every quarter via an online...

His And Hers IPTV: How Viewing Habits Differ

His And Hers IPTV: How Viewing Habits Differ

  • December 02, 2015

Edentify has been carrying out research into IPTV usage in Australia since the beginning of 2014, with the aim of providing information on people’s attitudes and usage of IPTV content and services in a rapidly changing market. IPTV in the context of this study is defined as: Programs that...

Adnews: IPTV takes a ride on the wave of digital explorers

Adnews: IPTV takes a ride on the wave of digital explorers

  • July 13, 2015

If you want to know how this whole Internet Protocol TV thing in Australia is going to shake out, look to the pioneering audience of the space for the clues. That’s the call from research outfit Edentify, which has released a new study into IPTV habits in Australia that it has been...

New research from Edentify reveals Australia’s changing attitudes to IPTV + online TV platforms

New research from Edentify reveals Australia’s changing attitudes to IPTV + online TV platforms

  • July 13, 2015

The number of Australians watching IPTV is growing, according to a new report by research company Edentify, which found 48% of people watched a TV program or movie online in the past month. Edentify’s new report: ‘IPTV in Australia: Attitudes and Viewing Habits’ has revealed...

Devices and browsers – how are respondents completing online surveys?

Devices and browsers – how are respondents completing online surveys?

  • July 13, 2015

A dial-up modem connected to a chunky desktop computer used to be the only way we could make use of the Internet in our homes. Today, we have smartphones, tablets, smart TVs and even smart refrigerators to surf the net on. With all these choices, we were interested to find out how people are...