Edentify Blog

Drawing out insights

November 02, 2018

As with many professions, there is a lot more to conducting qualitative research than meets the eye. While on the surface it can appear as a simple question-and-answer, getting deep insight often requires more than simply asking questions. The challenge lies in trying to go beyond what people...

A picture paints a thousand words...how about a video?

March 22, 2017

Something you realise very quickly when conducting qualitative research is that everyone is different. It's more than just different opinions too: everyone has different ways to communicate. One of our interests at Edentify is to do research that allows respondents to participate the way they...

Why you should be doing qualitative research online

October 19, 2016

Online qualitative research isn't new, but it is still treated by some as something of an unknown. Far from being a second-best solution, online qual has some real strengths that make it the best approach for many situations and questions. Here are 5 great reasons to use online qual. 1. People...

When it comes to money, Millennials are no different to anyone else. Except when they are.

October 04, 2016

It's no secret that Millennials get a bad rap. The stereotypical image of this group is that they are lazy, unmotivated, materialistic, demanding, and entitled in the workplace. But how true is this? To find out the truth, Edentify recently ran a "pop-up" online research community to talk to...

We unearthed Australia's favourite brands – and they’re not all what you'd expect

September 07, 2016

It seems like a simple question: what is your favourite brand, and why? It’s one that Edentify has been asking people as they sign up to our online research community for several years. But understanding the answers is not a simple task. It’s an open-ended question we have asked to...

Rating the Health Star Ratings

May 06, 2016

Much has been said recently about the government’s health star ratings on packaged foods in Australian supermarkets. These have been in place for a while now and we wanted to know what Australians think of them. So we asked the Caféstudy panel for their views. Many of our...

For Love or For Money: Brands that support charities

July 28, 2015

Brands that support charities; are they truly concerned or just trying to win our hearts for profit? Would you switch brands if you saw they supported a charity that was close to your heart? We asked our Caféstudy panelists what they think. For the most part, respondents were weary of the...

Has mobile viewing and interaction changed the way consumers watch sport?

July 13, 2015

This month we asked our panel of consumers about how they watch sport, and if this has changed. With the rise in mobile viewing and predictions that it will more than double over the next few years, we wondered what our panel was doing, and how and if their sports viewing habits were...

Scamming – what effect does it have on big brands?

July 13, 2015

Scamming has become so varied and widespread that almost everyone in our recent study could recall at least one incidence. The most common type of scams recalled were emails telling the recipient they were entitled to money in some way, and should send their personal details through in order to...

Allergies and food intolerance – how they affect shopping

July 13, 2015

According to our panel, consumers with food allergies and intolerances have their work cut out when it comes to food shopping. Trying to avoid ingredients and keep the cost down are the two big issues they face. Grocery shopping for this group is more time consuming because of the level of...