Blog
Check our blog for the results from studies we have undertaken plus the latest thinking on approaches to research
Voice of Australia: The Generation Gap that Divides Australia
The term “generation gap” is sometimes a cliché, however new research conducted here at Edentify shows that not only is the generation gap alive and well, it also goes a long way to explaining the division and conflict in social and political discussions today. The Edentify...
Read more5 tips for engaging with Millennials
At Edentify, we've been speaking to clients a lot lately about how to do research among difficult-to-reach groups. The one group that keep coming up as being incredibly difficult to research also happens to be one of the most valuable to marketers – Millennials. There are good reasons why...
Read moreWhen it comes to money, Millennials are no different to anyone else. Except when they are.
It's no secret that Millennials get a bad rap. The stereotypical image of this group is that they are lazy, unmotivated, materialistic, demanding, and entitled in the workplace. But how true is this? To find out the truth, Edentify recently ran a "pop-up" online research community to talk to...
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