Welcome to the Edentify blog

Here are some thoughts, ideas and insights from the Edentify team we post from time to time.

The Generation Gap that Divides Australia

The Generation Gap that Divides Australia

  • December 11, 2019

The term “generation gap” is sometimes a cliché, however new research conducted here at Edentify shows that not only is the generation gap alive and well, it also goes a long way to explaining the division and conflict in social and political discussions today. The Edentify...

5 tips for engaging with Millennials

5 tips for engaging with Millennials

  • July 24, 2017

At Edentify, we've been speaking to clients a lot lately about how to do research among difficult-to-reach groups. The one group that keep coming up as being incredibly difficult to research also happens to be one of the most valuable to marketers – Millennials. There are good reasons why...

When it comes to money, Millennials are no different to anyone else. Except when they are.

When it comes to money, Millennials are no different to anyone else. Except when they are.

  • October 04, 2016

It's no secret that Millennials get a bad rap. The stereotypical image of this group is that they are lazy, unmotivated, materialistic, demanding, and entitled in the workplace. But how true is this? To find out the truth, Edentify recently ran a "pop-up" online research community to talk to...