Blog

Check our blog for the results from studies we have undertaken plus the latest thinking on approaches to research

March 26th, 2020
Covid-19 worries: Me and Us

It’s no surprise that a lot of people are worried about the current Covid-19 situation. This week at Edentify we conducted online qualitative research to try to break this down and understand exactly what these concerns are. This research has revealed that, while immediate and personal...

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September 09th, 2016
Where to now in the supermarket war?

Click and collect, new entrants from overseas and price wars prompted by increasingly price conscious consumers. The supermarket category has been shaken up in recent years, and Edentify wanted to find out what today's grocery shopper thinks. By tapping into the views of our Caféstudy...

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June 23rd, 2016
Ad-blockers on the rise

Edentify’s latest research into internet TV viewing among our Caféstudy community has shown an increasing use of ad-blockers as viewers attempt to watch programs uninterrupted.The IPTV in Australia tracking study interviews 600 people Australia-wide every quarter via an online survey...

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December 02nd, 2015
His And Hers IPTV: How Viewing Habits Differ

Edentify has been carrying out research into IPTV usage in Australia since the beginning of 2014, with the aim of providing information on people’s attitudes and usage of IPTV content and services in a rapidly changing market. IPTV in the context of this study is defined as: Programs that...

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July 13th, 2015
Has mobile viewing and interaction changed the way consumers watch sport?

This month we asked our panel of consumers about how they watch sport, and if this has changed. With the rise in mobile viewing and predictions that it will more than double over the next few years, we wondered what our panel was doing, and how and if their sports viewing habits were...

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July 13th, 2015
Adnews: IPTV takes a ride on the wave of digital explorers

If you want to know how this whole Internet Protocol TV thing in Australia is going to shake out, look to the pioneering audience of the space for the clues. That’s the call from research outfit Edentify, which has released a new study into IPTV habits in Australia that it has been...

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July 13th, 2015
New research from Edentify reveals Australia’s changing attitudes to IPTV + online TV platforms

The number of Australians watching IPTV is growing, according to a new report by research company Edentify, which found 48% of people watched a TV program or movie online in the past month. Edentify’s new report: ‘IPTV in Australia: Attitudes and Viewing Habits’ has revealed...

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July 13th, 2015
To Twitter or not to Twitter?

According to the 2013 Yellow Social Media Report by Sensis, 15% of Australia’s social media users are on Twitter. This compares to 95% of social media users who are on Facebook. Given that Facebook is only 2 years older than Twitter, we wondered why it has not caught on in the same way....

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