Blog
Check our blog for the results from studies we have undertaken plus the latest thinking on approaches to research
Australian Made
Australian Made has introduced a new advertising campaign, using the slogan “It’s never been more important to buy Australian than right now”. Here at Edentify, we wanted to see if this sentiment was echoed across the community. We conducted qualitative research to determine if...
Read moreLife post pandemic: The new normal
As restrictions begin to ease around Australia, we are starting to see a glimmer of light at the end of the tunnel. What meets us at the end of the tunnel seems to be the question on everyone’s mind, as we hope to return to some form of normality in both business and society. A lot of...
Read moreLife in Isolation
Life in isolation has challenged all of us to adapt to the current state of abnormality. We asked our Cafestudy community how they have been impacted by the lockdown and what they were doing to adapt to it. It has been revealed that while change is compulsory, using isolation as an opportunity is...
Read moreCovid-19 worries: Me and Us
It’s no surprise that a lot of people are worried about the current Covid-19 situation. This week at Edentify we conducted online qualitative research to try to break this down and understand exactly what these concerns are. This research has revealed that, while immediate and personal...
Read moreTravel Plans on Hold
*This research was conducted over the last two weeks. Updates to travel restrictions are changing on a daily and even hourly basis. Covid-19 has had an immense impact on the travel industry, with significant declines in both international and domestic passengers travelling through Sydney...
Read moreRating the Health Star Ratings
Much has been said recently about the government’s health star ratings on packaged foods in Australian supermarkets. These have been in place for a while now and we wanted to know what Australians think of them. So we asked the Caféstudy panel for their views. Many of our...
Read moreAllergies and food intolerance – how they affect shopping
According to our panel, consumers with food allergies and intolerances have their work cut out when it comes to food shopping. Trying to avoid ingredients and keep the cost down are the two big issues they face. Grocery shopping for this group is more time consuming because of the level of...
Read more