Welcome to the Edentify blog

Here are some thoughts, ideas and insights from the Edentify team we post from time to time.

Australian Made

Australian Made

  • June 23, 2020

Australian Made has introduced a new advertising campaign, using the slogan “It’s never been more important to buy Australian than right now”. Here at Edentify, we wanted to see if this sentiment was echoed across the community. We conducted qualitative research to determine if...

Life post pandemic: The new normal

Life post pandemic: The new normal

  • May 15, 2020

As restrictions begin to ease around Australia, we are starting to see a glimmer of light at the end of the tunnel. What meets us at the end of the tunnel seems to be the question on everyone’s mind, as we hope to return to some form of normality in both business and society. A lot of...

Life in Isolation

Life in Isolation

  • April 24, 2020

Life in isolation has challenged all of us to adapt to the current state of abnormality. We asked our Cafestudy community how they have been impacted by the lockdown and what they were doing to adapt to it. It has been revealed that while change is compulsory, using isolation as an opportunity is...

Covid-19 worries: Me and Us

Covid-19 worries: Me and Us

  • March 26, 2020

It’s no surprise that a lot of people are worried about the current Covid-19 situation. This week at Edentify we conducted online qualitative research to try to break this down and understand exactly what these concerns are. This research has revealed that, while immediate and personal...

Travel Plans on Hold

Travel Plans on Hold

  • March 19, 2020

*This research was conducted over the last two weeks. Updates to travel restrictions are changing on a daily and even hourly basis. Covid-19 has had an immense impact on the travel industry, with significant declines in both international and domestic passengers travelling through Sydney...

Rating the Health Star Ratings

Rating the Health Star Ratings

  • May 06, 2016

Much has been said recently about the government’s health star ratings on packaged foods in Australian supermarkets. These have been in place for a while now and we wanted to know what Australians think of them. So we asked the Caféstudy panel for their views. Many of our...

Allergies and food intolerance – how they affect shopping

Allergies and food intolerance – how they affect shopping

  • July 13, 2015

According to our panel, consumers with food allergies and intolerances have their work cut out when it comes to food shopping. Trying to avoid ingredients and keep the cost down are the two big issues they face. Grocery shopping for this group is more time consuming because of the level of...