Welcome to the Edentify blog

Here are some thoughts, ideas and insights from the Edentify team we post from time to time.

Covid-19 worries: Me and Us

Covid-19 worries: Me and Us

  • March 26, 2020

It’s no surprise that a lot of people are worried about the current Covid-19 situation. This week at Edentify we conducted online qualitative research to try to break this down and understand exactly what these concerns are. This research has revealed that, while immediate and personal...

How much choice is too much?

How much choice is too much?

  • June 05, 2017

How much choice is too much? The Australian supermarket category is one that always generates a strong response from our Caféstudy community. So when we asked them to tell us what they thought about the recent news of Coles and Woolworths reducing the number of brands because their...

Where to now in the supermarket war?

Where to now in the supermarket war?

  • September 09, 2016

Click and collect, new entrants from overseas and price wars prompted by increasingly price conscious consumers. The supermarket category has been shaken up in recent years, and Edentify wanted to find out what today's grocery shopper thinks. By tapping into the views of our Caféstudy...

Rating the Health Star Ratings

Rating the Health Star Ratings

  • May 06, 2016

Much has been said recently about the government’s health star ratings on packaged foods in Australian supermarkets. These have been in place for a while now and we wanted to know what Australians think of them. So we asked the Caféstudy panel for their views. Many of our...

Allergies and food intolerance – how they affect shopping

Allergies and food intolerance – how they affect shopping

  • July 13, 2015

According to our panel, consumers with food allergies and intolerances have their work cut out when it comes to food shopping. Trying to avoid ingredients and keep the cost down are the two big issues they face. Grocery shopping for this group is more time consuming because of the level of...