Blog
Check our blog for the results from studies we have undertaken plus the latest thinking on approaches to research
Life in Isolation
Life in isolation has challenged all of us to adapt to the current state of abnormality. We asked our Cafestudy community how they have been impacted by the lockdown and what they were doing to adapt to it. It has been revealed that while change is compulsory, using isolation as an opportunity is...
Read moreAd-blockers on the rise
Edentify’s latest research into internet TV viewing among our Caféstudy community has shown an increasing use of ad-blockers as viewers attempt to watch programs uninterrupted.The IPTV in Australia tracking study interviews 600 people Australia-wide every quarter via an online survey...
Read moreHas mobile viewing and interaction changed the way consumers watch sport?
This month we asked our panel of consumers about how they watch sport, and if this has changed. With the rise in mobile viewing and predictions that it will more than double over the next few years, we wondered what our panel was doing, and how and if their sports viewing habits were...
Read moreAdnews: IPTV takes a ride on the wave of digital explorers
If you want to know how this whole Internet Protocol TV thing in Australia is going to shake out, look to the pioneering audience of the space for the clues. That’s the call from research outfit Edentify, which has released a new study into IPTV habits in Australia that it has been...
Read moreNew research from Edentify reveals Australia’s changing attitudes to IPTV + online TV platforms
The number of Australians watching IPTV is growing, according to a new report by research company Edentify, which found 48% of people watched a TV program or movie online in the past month. Edentify’s new report: ‘IPTV in Australia: Attitudes and Viewing Habits’ has revealed...
Read moreDevices and browsers – how are respondents completing online surveys?
A dial-up modem connected to a chunky desktop computer used to be the only way we could make use of the Internet in our homes. Today, we have smartphones, tablets, smart TVs and even smart refrigerators to surf the net on. With all these choices, we were interested to find out how people are...
Read moreViewing on demand – pros and cons from a consumer point of view
Times are changing. Viewers have always had a choice in what to watch on TV, and it’s recently got a whole lot bigger. Choosing what to watch no longer has to be a case of flicking through the few available channels to see what’s on. You can watch TV anywhere, all day, all night, out...
Read moreMobile phone providers – a consumer’s view
What is the most important thing when looking for a mobile phone provider? Is it coverage or price, quality of service, or something else? Recently, we asked Cafestudy members what they expected from their mobile phone companies, and what was important to them in a mobile phone provider. For all...
Read moreTo Twitter or not to Twitter?
According to the 2013 Yellow Social Media Report by Sensis, 15% of Australia’s social media users are on Twitter. This compares to 95% of social media users who are on Facebook. Given that Facebook is only 2 years older than Twitter, we wondered why it has not caught on in the same way....
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