Welcome to the Edentify blog

Here are some thoughts, ideas and insights from the Edentify team we post from time to time.

Life in Isolation

Life in Isolation

  • April 24, 2020

Life in isolation has challenged all of us to adapt to the current state of abnormality. We asked our Cafestudy community how they have been impacted by the lockdown and what they were doing to adapt to it. It has been revealed that while change is compulsory, using isolation as an opportunity is...

Ad-blockers on the rise

Ad-blockers on the rise

  • June 23, 2016

Edentify’s latest research into internet TV viewing among our Caféstudy community has shown an increasing use of ad-blockers as viewers attempt to watch programs uninterrupted. The IPTV in Australia tracking study interviews 600 people Australia-wide every quarter via an online...

Has mobile viewing and interaction changed the way consumers watch sport?

Has mobile viewing and interaction changed the way consumers watch sport?

  • July 13, 2015

This month we asked our panel of consumers about how they watch sport, and if this has changed. With the rise in mobile viewing and predictions that it will more than double over the next few years, we wondered what our panel was doing, and how and if their sports viewing habits were...

Adnews: IPTV takes a ride on the wave of digital explorers

Adnews: IPTV takes a ride on the wave of digital explorers

  • July 13, 2015

If you want to know how this whole Internet Protocol TV thing in Australia is going to shake out, look to the pioneering audience of the space for the clues. That’s the call from research outfit Edentify, which has released a new study into IPTV habits in Australia that it has been...

New research from Edentify reveals Australia’s changing attitudes to IPTV + online TV platforms

New research from Edentify reveals Australia’s changing attitudes to IPTV + online TV platforms

  • July 13, 2015

The number of Australians watching IPTV is growing, according to a new report by research company Edentify, which found 48% of people watched a TV program or movie online in the past month. Edentify’s new report: ‘IPTV in Australia: Attitudes and Viewing Habits’ has revealed...

Devices and browsers – how are respondents completing online surveys?

Devices and browsers – how are respondents completing online surveys?

  • July 13, 2015

A dial-up modem connected to a chunky desktop computer used to be the only way we could make use of the Internet in our homes. Today, we have smartphones, tablets, smart TVs and even smart refrigerators to surf the net on. With all these choices, we were interested to find out how people are...

Viewing on demand – pros and cons from a consumer point of view

Viewing on demand – pros and cons from a consumer point of view

  • July 13, 2015

Times are changing. Viewers have always had a choice in what to watch on TV, and it’s recently got a whole lot bigger. Choosing what to watch no longer has to be a case of flicking through the few available channels to see what’s on. You can watch TV anywhere, all day, all night, out...

Mobile phone providers – a consumer’s view

Mobile phone providers – a consumer’s view

  • July 13, 2015

What is the most important thing when looking for a mobile phone provider? Is it coverage or price, quality of service, or something else? Recently, we asked Cafestudy members what they expected from their mobile phone companies, and what was important to them in a mobile phone provider. For all...

To Twitter or not to Twitter?

To Twitter or not to Twitter?

  • July 13, 2015

According to the 2013 Yellow Social Media Report by Sensis, 15% of Australia’s social media users are on Twitter. This compares to 95% of social media users who are on Facebook. Given that Facebook is only 2 years older than Twitter, we wondered why it has not caught on in the same way....