Here are some thoughts, ideas and insights from the Edentify team we post from time to time.
The term “generation gap” is sometimes a cliché, however new research conducted here at Edentify shows that not only is the generation gap alive and well, it also goes a long way to explaining the division and conflict in social and political discussions today. The Edentify...
At the start of this year, as in most years, I was inundated with trends for the coming year. While they always make for interesting reading, this year there is one trend more important and more dramatic than anything we have seen for years, and one that is already changing the way consumers...
Click and collect, new entrants from overseas and price wars prompted by increasingly price conscious consumers. The supermarket category has been shaken up in recent years, and Edentify wanted to find out what today's grocery shopper thinks. By tapping into the views of our Caféstudy...
With the budget looming and the high chance that consumers will face increased taxes or benefit cuts, we wondered what steps people would take when faced with less money? What would be the first things to go? We asked this question with the objective of finding out what consumers considered to...