Welcome to the Edentify blog

Here are some thoughts, ideas and insights from the Edentify team we post from time to time.

The Generation Gap that Divides Australia

The Generation Gap that Divides Australia

  • December 11, 2019

The term “generation gap” is sometimes a cliché, however new research conducted here at Edentify shows that not only is the generation gap alive and well, it also goes a long way to explaining the division and conflict in social and political discussions today. The Edentify...

The only trend you need to know this year

The only trend you need to know this year

  • April 23, 2018

At the start of this year, as in most years, I was inundated with trends for the coming year. While they always make for interesting reading, this year there is one trend more important and more dramatic than anything we have seen for years, and one that is already changing the way consumers...

Where to now in the supermarket war?

Where to now in the supermarket war?

  • September 09, 2016

Click and collect, new entrants from overseas and price wars prompted by increasingly price conscious consumers. The supermarket category has been shaken up in recent years, and Edentify wanted to find out what today's grocery shopper thinks. By tapping into the views of our Caféstudy...

How do people plan to cut the cost of living?

How do people plan to cut the cost of living?

  • July 13, 2015

With the budget looming and the high chance that consumers will face increased taxes or benefit cuts, we wondered what steps people would take when faced with less money? What would be the first things to go? We asked this question with the objective of finding out what consumers considered to...