It’s no surprise that a lot of people are worried about the current Covid-19 situation. This week at Edentify we conducted online qualitative research to try to break this down and understand exactly what these concerns are. This research has revealed that, while immediate and personal concerns are at the top of mind, for many it goes much further to a fear for the broader community.

The coronavirus itself

The most obvious concern that people have is that they or their loved ones will catch or, perhaps worse, pass on Covid-19 to others. Many are particularly concerned about the more vulnerable in society: the elderly or those with medical conditions who are more likely to suffer a serious sickness.

Finances

Similarly, worries about finances are about more than just individuals. While many are uncertain about their own jobs, they are also worried about the implications on the Australian and global economy, for businesses large and small.

Societal impacts

The effect of the pandemic on the mental health of others, and in particular children, is another serious concern. This is heightened by the sight of panic buying by some in the community, which leads people to worry about whether they will be able to buy even the basics.

Uncertainty

The underlying driver of all of these fears is not knowing what the results will be and how long the pandemic will continue. With no certain end in sight, these worries will not go away easily.

Fortunately, this research has highlighted a level community social awareness that exists in Australia. Most people are not just fearful for themselves and their families, but also for other people. While we all wait for solutions, we need both strong leadership and a sense of community that unites and ensures that no-one is forgotten.