Product and service research

Edentify utilises a range of techniques and approaches, customised to uncover how and why people buy your product or service.

Our approach uses online quantitative and qualitative methodologies to conduct:

  • Concept and product testing
  • Diary studies
  • User testing
  • Package design testing
  • Consumer segmentation
  • Path to purchase research

Path to purchase

Edentify takes a custom approach to understanding the path to purchase. Through a combination of qualitative and quantitative approaches we identify not only explicit behaviours and attitudes, but also the "unspoken" drivers of purchase. These allow us to provide insights and recommendations that lead to growth.

Usage and Attitude Research

Our approach to Usage and Attitudes research goes beyond standard metrics. This means starting with broader cultural and social issues that affect consumer behaviour, as well as understanding how and why purchase decisions are made.