At Edentify we design your customer research to not only provide fast and accurate data, but also to provide data in a way that can transform and drive your business.
Our process means measuring the right things, conducting research effectively, and ensuring the data is available to the right people in the organisation, when they need it.
Edentify helps you understand what drives customer satisfaction and why your customers feel the way they do.
Understanding what drives your CX or NPS requires more than just a number. Our custom text mining combines the rigour of a robust quantitative approach with the ability to draw qualitative insights that uncover the insights within your customers' responses.
Text mining, also referred to as text data mining, refers to the process of deriving high-quality information from text. High-quality information is typically derived through the identifying of patterns and trends.
Rather than relying on a purely technical solution interpret written text, our approach is to blend the power of text mining tools to analyse large data sets together with the expertise of an experienced human mind.
Edentify has developed an approach which combines both machine and human learning in order to deliver accurate and meaningful results.