Welcome to the Edentify blog

Here are some thoughts, ideas and insights from the Edentify team we post from time to time.

Online TV viewing tsunami building

Online TV viewing tsunami building

  • February 10, 2017

Australian media observers will have noticed a lot of debate on LinkedIn and elsewhere recently about the strength of TV. After several years of taking a battering in the hearts and minds of clients and agencies, TV has been fighting back, pointing to large numbers of viewers and some dodgy data...

Ad-blockers on the rise

Ad-blockers on the rise

  • June 23, 2016

Edentify’s latest research into internet TV viewing among our Caféstudy community has shown an increasing use of ad-blockers as viewers attempt to watch programs uninterrupted. The IPTV in Australia tracking study interviews 600 people Australia-wide every quarter via an online...

His And Hers IPTV: How Viewing Habits Differ

His And Hers IPTV: How Viewing Habits Differ

  • December 02, 2015

Edentify has been carrying out research into IPTV usage in Australia since the beginning of 2014, with the aim of providing information on people’s attitudes and usage of IPTV content and services in a rapidly changing market. IPTV in the context of this study is defined as: Programs that...

Has mobile viewing and interaction changed the way consumers watch sport?

Has mobile viewing and interaction changed the way consumers watch sport?

  • July 13, 2015

This month we asked our panel of consumers about how they watch sport, and if this has changed. With the rise in mobile viewing and predictions that it will more than double over the next few years, we wondered what our panel was doing, and how and if their sports viewing habits were...

Adnews: IPTV takes a ride on the wave of digital explorers

Adnews: IPTV takes a ride on the wave of digital explorers

  • July 13, 2015

If you want to know how this whole Internet Protocol TV thing in Australia is going to shake out, look to the pioneering audience of the space for the clues. That’s the call from research outfit Edentify, which has released a new study into IPTV habits in Australia that it has been...

New research from Edentify reveals Australia’s changing attitudes to IPTV + online TV platforms

New research from Edentify reveals Australia’s changing attitudes to IPTV + online TV platforms

  • July 13, 2015

The number of Australians watching IPTV is growing, according to a new report by research company Edentify, which found 48% of people watched a TV program or movie online in the past month. Edentify’s new report: ‘IPTV in Australia: Attitudes and Viewing Habits’ has revealed...

Internet TV in Australia: the pioneers

Internet TV in Australia: the pioneers

  • July 13, 2015

Internet TV: the future of home entertainment, a space with endless access to content and an opportunity to control when and what you watch right? We’ve been researching what makes Internet TV tick. In an ongoing study, we’ve used our panel Caféstudy to find out who is...

Viewing on demand – pros and cons from a consumer point of view

Viewing on demand – pros and cons from a consumer point of view

  • July 13, 2015

Times are changing. Viewers have always had a choice in what to watch on TV, and it’s recently got a whole lot bigger. Choosing what to watch no longer has to be a case of flicking through the few available channels to see what’s on. You can watch TV anywhere, all day, all night, out...