Blog
Check our blog for the results from studies we have undertaken plus the latest thinking on approaches to research
War on waste
Following ABC's recent "War on Waste" television series, the team at Edentify wanted to know more about what everyday people do to reduce the amount of waste their households produce. We asked the Caféstudy community what they thought, how easy it is to do, and what difference they feel...
Read moreAdnews: IPTV takes a ride on the wave of digital explorers
If you want to know how this whole Internet Protocol TV thing in Australia is going to shake out, look to the pioneering audience of the space for the clues. That’s the call from research outfit Edentify, which has released a new study into IPTV habits in Australia that it has been...
Read moreNew research from Edentify reveals Australia’s changing attitudes to IPTV + online TV platforms
The number of Australians watching IPTV is growing, according to a new report by research company Edentify, which found 48% of people watched a TV program or movie online in the past month. Edentify’s new report: ‘IPTV in Australia: Attitudes and Viewing Habits’ has revealed...
Read moreCMO Magazine – using data analytics to gauge customer feedback
CMO Magazine have published an article featuring Edentify and how we used our data discovery service to help gauge and understand customer feedback. In brief, a challenge was presented to us recently by one of our clients, Bankwest. The bank was looking for a way to make sense of the previously...
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