Welcome to the Edentify blog

Here are some thoughts, ideas and insights from the Edentify team we post from time to time.

War on waste

War on waste

  • August 18, 2017

Following ABC's recent "War on Waste" television series, the team at Edentify wanted to know more about what everyday people do to reduce the amount of waste their households produce. We asked the Caféstudy community what they thought, how easy it is to do, and what difference they feel...

Adnews: IPTV takes a ride on the wave of digital explorers

Adnews: IPTV takes a ride on the wave of digital explorers

  • July 13, 2015

If you want to know how this whole Internet Protocol TV thing in Australia is going to shake out, look to the pioneering audience of the space for the clues. That’s the call from research outfit Edentify, which has released a new study into IPTV habits in Australia that it has been...

New research from Edentify reveals Australia’s changing attitudes to IPTV + online TV platforms

New research from Edentify reveals Australia’s changing attitudes to IPTV + online TV platforms

  • July 13, 2015

The number of Australians watching IPTV is growing, according to a new report by research company Edentify, which found 48% of people watched a TV program or movie online in the past month. Edentify’s new report: ‘IPTV in Australia: Attitudes and Viewing Habits’ has revealed...

CMO Magazine – using data analytics to gauge customer feedback

CMO Magazine – using data analytics to gauge customer feedback

  • July 13, 2015

CMO Magazine have published an article featuring Edentify and how we used our data discovery service to help gauge and understand customer feedback. In brief, a challenge was presented to us recently by one of our clients, Bankwest. The bank was looking for a way to make sense of the previously...