Welcome to the Edentify blog

Here are some thoughts, ideas and insights from the Edentify team we post from time to time.

Australian Made

Australian Made

  • June 23, 2020

Australian Made has introduced a new advertising campaign, using the slogan “It’s never been more important to buy Australian than right now”. Here at Edentify, we wanted to see if this sentiment was echoed across the community. We conducted qualitative research to determine if...

Life post pandemic: The new normal

Life post pandemic: The new normal

  • May 15, 2020

As restrictions begin to ease around Australia, we are starting to see a glimmer of light at the end of the tunnel. What meets us at the end of the tunnel seems to be the question on everyone’s mind, as we hope to return to some form of normality in both business and society. A lot of...

How much choice is too much?

How much choice is too much?

  • June 05, 2017

How much choice is too much? The Australian supermarket category is one that always generates a strong response from our Caféstudy community. So when we asked them to tell us what they thought about the recent news of Coles and Woolworths reducing the number of brands because their...

Will Amazon bring some welcome competition to Australian supermarkets?

Will Amazon bring some welcome competition to Australian supermarkets?

  • December 06, 2016

The recent news that Amazon is considering a move into the Australian grocery market was a bit of a surprise to the Edentify team. So what would Australians make of this, and will they give Amazon supermarkets a try? We decided to ask our online research panel, Caféstudy, so we put the...

Rating the Health Star Ratings

Rating the Health Star Ratings

  • May 06, 2016

Much has been said recently about the government’s health star ratings on packaged foods in Australian supermarkets. These have been in place for a while now and we wanted to know what Australians think of them. So we asked the Caféstudy panel for their views. Many of our...

Has mobile viewing and interaction changed the way consumers watch sport?

Has mobile viewing and interaction changed the way consumers watch sport?

  • July 13, 2015

This month we asked our panel of consumers about how they watch sport, and if this has changed. With the rise in mobile viewing and predictions that it will more than double over the next few years, we wondered what our panel was doing, and how and if their sports viewing habits were...

Scamming – what effect does it have on big brands?

Scamming – what effect does it have on big brands?

  • July 13, 2015

Scamming has become so varied and widespread that almost everyone in our recent study could recall at least one incidence. The most common type of scams recalled were emails telling the recipient they were entitled to money in some way, and should send their personal details through in order to...

Allergies and food intolerance – how they affect shopping

Allergies and food intolerance – how they affect shopping

  • July 13, 2015

According to our panel, consumers with food allergies and intolerances have their work cut out when it comes to food shopping. Trying to avoid ingredients and keep the cost down are the two big issues they face. Grocery shopping for this group is more time consuming because of the level of...

What was the last ad that made you do something and why?

What was the last ad that made you do something and why?

  • July 13, 2015

According to our panel, a call to action in conjunction with a match to a current wish list seems to be the winning formula when it comes to prompting action as a result of seeing an ad. The ad needs to hit the right note at the right time. As one panelist says “the only time something...

How do people plan to cut the cost of living?

How do people plan to cut the cost of living?

  • July 13, 2015

With the budget looming and the high chance that consumers will face increased taxes or benefit cuts, we wondered what steps people would take when faced with less money? What would be the first things to go? We asked this question with the objective of finding out what consumers considered to...

Viewing on demand – pros and cons from a consumer point of view

Viewing on demand – pros and cons from a consumer point of view

  • July 13, 2015

Times are changing. Viewers have always had a choice in what to watch on TV, and it’s recently got a whole lot bigger. Choosing what to watch no longer has to be a case of flicking through the few available channels to see what’s on. You can watch TV anywhere, all day, all night, out...

Mobile phone providers – a consumer’s view

Mobile phone providers – a consumer’s view

  • July 13, 2015

What is the most important thing when looking for a mobile phone provider? Is it coverage or price, quality of service, or something else? Recently, we asked Cafestudy members what they expected from their mobile phone companies, and what was important to them in a mobile phone provider. For all...

When, where and how did consumers do their Xmas shopping?

When, where and how did consumers do their Xmas shopping?

  • July 13, 2015

This month’s question to our panel was how, when and where do you do your Christmas shopping? There has been much written recently about how Christmas shopping is moving online and the number of shoppers doing so is increasing each year. Predictions this year are for record levels of...