Welcome to the Edentify blog

Here are some thoughts, ideas and insights from the Edentify team we post from time to time.

Australian Made

Australian Made

  • June 23, 2020

Australian Made has introduced a new advertising campaign, using the slogan “It’s never been more important to buy Australian than right now”. Here at Edentify, we wanted to see if this sentiment was echoed across the community. We conducted qualitative research to determine if...

Life post pandemic: The new normal

Life post pandemic: The new normal

  • May 15, 2020

As restrictions begin to ease around Australia, we are starting to see a glimmer of light at the end of the tunnel. What meets us at the end of the tunnel seems to be the question on everyone’s mind, as we hope to return to some form of normality in both business and society. A lot of...

Make the most of your customer database

Make the most of your customer database

  • October 29, 2019

Customer centricity has become a necessary strategy for many businesses, particularly for those operating in service industries. Even beyond this, whether it’s FMCG, automotive, travel, or retail, more and more of our clients are looking to understand and focus on the needs of their...

What makes a brand?

What makes a brand?

  • March 26, 2019

For a number of years, Edentify has been asking new members of our Caféstudy research community about their favourite brands. This has given us a fascinating insight into the brands that people can really relate to. When we looked at the results recently, we saw a clear list of the top 10...

Archetypes for brand building

Archetypes for brand building

  • November 14, 2017

Often our clients come to us when they are looking to understand how to position their brand. There are many ways to approach this, and one of our favourites is using brand archetypes. The theory behind brand archetypes is simple. It takes the 12 archetypes similar to those developed by Carl...

Is a branded research community right for you?

Is a branded research community right for you?

  • September 21, 2017

One of the trends in market research over the past few years has been the rise of the online market research community. A number of brands have built their own communities to allow them to conduct research regularly and to gauge opinion even on small issues. For some, this can be a great idea....

We unearthed Australia's favourite brands – and they’re not all what you'd expect

We unearthed Australia's favourite brands – and they’re not all what you'd expect

  • September 07, 2016

It seems like a simple question: what is your favourite brand, and why? It’s one that Edentify has been asking people as they sign up to our online research community for several years. But understanding the answers is not a simple task. It’s an open-ended question we have asked to...

For Love or For Money: Brands that support charities

For Love or For Money: Brands that support charities

  • July 28, 2015

Brands that support charities; are they truly concerned or just trying to win our hearts for profit? Would you switch brands if you saw they supported a charity that was close to your heart? We asked our Caféstudy panelists what they think. For the most part, respondents were weary of the...

Scamming – what effect does it have on big brands?

Scamming – what effect does it have on big brands?

  • July 13, 2015

Scamming has become so varied and widespread that almost everyone in our recent study could recall at least one incidence. The most common type of scams recalled were emails telling the recipient they were entitled to money in some way, and should send their personal details through in order to...

What was the last ad that made you do something and why?

What was the last ad that made you do something and why?

  • July 13, 2015

According to our panel, a call to action in conjunction with a match to a current wish list seems to be the winning formula when it comes to prompting action as a result of seeing an ad. The ad needs to hit the right note at the right time. As one panelist says “the only time something...