Blog
Check our blog for the results from studies we have undertaken plus the latest thinking on approaches to research
Australian Made
Australian Made has introduced a new advertising campaign, using the slogan “It’s never been more important to buy Australian than right now”. Here at Edentify, we wanted to see if this sentiment was echoed across the community. We conducted qualitative research to determine if...
Read moreLife post pandemic: The new normal
As restrictions begin to ease around Australia, we are starting to see a glimmer of light at the end of the tunnel. What meets us at the end of the tunnel seems to be the question on everyone’s mind, as we hope to return to some form of normality in both business and society. A lot of...
Read moreMake the most of your customer database
Customer centricity has become a necessary strategy for many businesses, particularly for those operating in service industries. Even beyond this, whether it’s FMCG, automotive, travel, or retail, more and more of our clients are looking to understand and focus on the needs of their...
Read moreWhat makes a brand?
For a number of years, Edentify has been asking new members of our Caféstudy research community about their favourite brands. This has given us a fascinating insight into the brands that people can really relate to. When we looked at the results recently, we saw a clear list of the top 10...
Read moreArchetypes for brand building
Often our clients come to us when they are looking to understand how to position their brand. There are many ways to approach this, and one of our favourites is using brand archetypes. The theory behind brand archetypes is simple. It takes the 12 archetypes similar to those developed by Carl...
Read moreIs a branded research community right for you?
One of the trends in market research over the past few years has been the rise of the online market research community. A number of brands have built their own communities to allow them to conduct research regularly and to gauge opinion even on small issues. For some, this can be a great idea....
Read moreWe unearthed Australia's favourite brands – and they’re not all what you'd expect
It seems like a simple question: what is your favourite brand, and why? It’s one that Edentify has been asking people as they sign up to our online research community for several years. But understanding the answers is not a simple task. It’s an open-ended question we have asked to...
Read moreFor Love or For Money: Brands that support charities
Brands that support charities; are they truly concerned or just trying to win our hearts for profit? Would you switch brands if you saw they supported a charity that was close to your heart? We asked our Caféstudy panelists what they think. For the most part, respondents were weary of the...
Read moreScamming – what effect does it have on big brands?
Scamming has become so varied and widespread that almost everyone in our recent study could recall at least one incidence. The most common type of scams recalled were emails telling the recipient they were entitled to money in some way, and should send their personal details through in order to...
Read moreWhat was the last ad that made you do something and why?
According to our panel, a call to action in conjunction with a match to a current wish list seems to be the winning formula when it comes to prompting action as a result of seeing an ad. The ad needs to hit the right note at the right time. As one panelist says “the only time something...
Read more