Welcome to the Edentify blog

Here are some thoughts, ideas and insights from the Edentify team we post from time to time.

Australian Made

Australian Made

  • June 23, 2020

Australian Made has introduced a new advertising campaign, using the slogan “It’s never been more important to buy Australian than right now”. Here at Edentify, we wanted to see if this sentiment was echoed across the community. We conducted qualitative research to determine if...

Life post pandemic: The new normal

Life post pandemic: The new normal

  • May 15, 2020

As restrictions begin to ease around Australia, we are starting to see a glimmer of light at the end of the tunnel. What meets us at the end of the tunnel seems to be the question on everyone’s mind, as we hope to return to some form of normality in both business and society. A lot of...

Ad-blockers on the rise

Ad-blockers on the rise

  • June 23, 2016

Edentify’s latest research into internet TV viewing among our Caféstudy community has shown an increasing use of ad-blockers as viewers attempt to watch programs uninterrupted. The IPTV in Australia tracking study interviews 600 people Australia-wide every quarter via an online...

What was the last ad that made you do something and why?

What was the last ad that made you do something and why?

  • July 13, 2015

According to our panel, a call to action in conjunction with a match to a current wish list seems to be the winning formula when it comes to prompting action as a result of seeing an ad. The ad needs to hit the right note at the right time. As one panelist says “the only time something...