Here are some thoughts, ideas and insights from the Edentify team we post from time to time.
Life post pandemic: The new normal
- May 15, 2020
As restrictions begin to ease around Australia, we are starting to see a glimmer of light at the end of the tunnel. What meets us at the end of the tunnel seems to be the question on everyone’s mind, as we hope to return to some form of normality in both business and society. A lot of...
Ad-blockers on the rise
- June 23, 2016
Edentify’s latest research into internet TV viewing among our Caféstudy community has shown an increasing use of ad-blockers as viewers attempt to watch programs uninterrupted. The IPTV in Australia tracking study interviews 600 people Australia-wide every quarter via an online...
What was the last ad that made you do something and why?
- July 13, 2015
According to our panel, a call to action in conjunction with a match to a current wish list seems to be the winning formula when it comes to prompting action as a result of seeing an ad. The ad needs to hit the right note at the right time. As one panelist says “the only time something...
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Latest Posts
- Life post pandemic: The new normal May 15, 2020
- Online qual finds its moment May 04, 2020
- Life in Isolation April 24, 2020
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