Welcome to the Edentify blog

Here are some thoughts, ideas and insights from the Edentify team we post from time to time.

Ad-blockers on the rise

Ad-blockers on the rise

  • June 23, 2016

Edentify’s latest research into internet TV viewing among our Caféstudy community has shown an increasing use of ad-blockers as viewers attempt to watch programs uninterrupted. The IPTV in Australia tracking study interviews 600 people Australia-wide every quarter via an online...

What was the last ad that made you do something and why?

What was the last ad that made you do something and why?

  • July 13, 2015

According to our panel, a call to action in conjunction with a match to a current wish list seems to be the winning formula when it comes to prompting action as a result of seeing an ad. The ad needs to hit the right note at the right time. As one panelist says “the only time something...