Here are some thoughts, ideas and insights from the Edentify team we post from time to time.
Ad-blockers on the rise
- June 23, 2016
Edentify’s latest research into internet TV viewing among our Caféstudy community has shown an increasing use of ad-blockers as viewers attempt to watch programs uninterrupted. The IPTV in Australia tracking study interviews 600 people Australia-wide every quarter via an online...
What was the last ad that made you do something and why?
- July 13, 2015
According to our panel, a call to action in conjunction with a match to a current wish list seems to be the winning formula when it comes to prompting action as a result of seeing an ad. The ad needs to hit the right note at the right time. As one panelist says “the only time something...
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