Blog
Check our blog for the results from studies we have undertaken plus the latest thinking on approaches to research
Australian Made
Australian Made has introduced a new advertising campaign, using the slogan “It’s never been more important to buy Australian than right now”. Here at Edentify, we wanted to see if this sentiment was echoed across the community. We conducted qualitative research to determine if...
Read moreLife post pandemic: The new normal
As restrictions begin to ease around Australia, we are starting to see a glimmer of light at the end of the tunnel. What meets us at the end of the tunnel seems to be the question on everyone’s mind, as we hope to return to some form of normality in both business and society. A lot of...
Read moreAd-blockers on the rise
Edentify’s latest research into internet TV viewing among our Caféstudy community has shown an increasing use of ad-blockers as viewers attempt to watch programs uninterrupted.The IPTV in Australia tracking study interviews 600 people Australia-wide every quarter via an online survey...
Read moreWhat was the last ad that made you do something and why?
According to our panel, a call to action in conjunction with a match to a current wish list seems to be the winning formula when it comes to prompting action as a result of seeing an ad. The ad needs to hit the right note at the right time. As one panelist says “the only time something...
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