Welcome to the Edentify blog

Here are some thoughts, ideas and insights from the Edentify team we post from time to time.

Ad-blockers on the rise

Ad-blockers on the rise

  • June 23, 2016

Edentify’s latest research into internet TV viewing among our Caféstudy community has shown an increasing use of ad-blockers as viewers attempt to watch programs uninterrupted. The IPTV in Australia tracking study interviews 600 people Australia-wide every quarter via an online...

His And Hers IPTV: How Viewing Habits Differ

His And Hers IPTV: How Viewing Habits Differ

  • December 02, 2015

Edentify has been carrying out research into IPTV usage in Australia since the beginning of 2014, with the aim of providing information on people’s attitudes and usage of IPTV content and services in a rapidly changing market. IPTV in the context of this study is defined as: Programs that...

Internet TV in Australia: the pioneers

Internet TV in Australia: the pioneers

  • July 13, 2015

Internet TV: the future of home entertainment, a space with endless access to content and an opportunity to control when and what you watch right? We’ve been researching what makes Internet TV tick. In an ongoing study, we’ve used our panel Caféstudy to find out who is...