Creative testing

To be most effective, advertising research needs to start at the beginning of the creative process.

Edentify utilises a range of research tools to guide and inform advertising development from before the brief right through to evaluating the effectiveness of the campaign.

Explore and Inspire

Pre-idea development

Primarily qualitative

Refine and Test


A "gut-check" on consumer response

Qualitative or quantitative


Data to support decisions

Customised to communications objectives



Quantitative campaign evaluation and measurement against KPIs

Advertising evaluation

We assess the effectiveness of advertising from a number of different angles, providing not only a clear picture of how strong the creative is, but also a diagnosis of its strengths, weaknesses and how it can be improved.

We have experience working both with brands and agencies to produce constructive insights that inform and inspire, rather than instruct creative direction.

Advertising evaluation